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About
Global Communications & Advocacy Strategist | Marketing and Communications Campaigns | Media Relations
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Louise Bannon is the owner and operator of Turquoise Birch Marketing LLC. She is a marketing and communications strategist with more than 20 years of experience helping organizations grow their visibility, strengthen their messaging and connect with the right audiences. Louise has led marketing and PR campaigns across industries and around the world—including the U.S., Canada, Europe, Latin America and Asia. Her work includes media relations, crisis communications, content strategy and advocacy campaigns. Whether supporting a global nonprofit or a small local business, Louise focuses on clear strategy, strong storytelling and practical results that make a real impact.
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Contact Louise at TurquoiseBirchMarketing@gmail.com.
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Global Health & Policy Communications
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Advocacy campaign strategy
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Stakeholder engagement
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NGO and nonprofit comms strategy
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Working with global coalitions & partnerships
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Event and conference communications
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Policy brief writing & messaging for impact
Leadership & Collaboration
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Team building & cross-functional leadership
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Workshop development & facilitation
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Public speaking & training (media, empathy, leadership)
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Mentorship & career development coaching
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Creative problem solving
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Empathetic leadership with results-driven focus
Technical & Operational
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Project & campaign management
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Vendor & agency coordination
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Budget planning & ROI reporting
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CMS platforms (Wix, WordPress, Squarespace)
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Email platforms (Mailchimp, Constant Contact, HubSpot)
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Design tools
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Analytics tools (Google Analytics, social insights)
Strategic Marketing & Communications
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Brand strategy & positioning
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Integrated marketing campaigns
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SEO-driven content strategy
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Messaging development
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Audience segmentation & targeting
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Marketing analytics & insights
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Social media strategy & content planning
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Email marketing & engagement funnels
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Paid and organic digital advertising
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Website development
Creative & Content Development
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Copywriting for web, print & campaigns
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Visual identity & brand design direction
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Logo & collateral development
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Storytelling & narrative shaping
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Video script writing & creative briefs
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Campaign concepting & big ideas
Public Relations & Media
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Media relations & press outreach
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Executive visibility & thought leadership
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Spokesperson training & media coaching
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Crisis communication strategy
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Press release & op-ed writing
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Pitching to top-tier national and global media
Skills & Experience
Why Turquoise Birch?
The name Turquoise Birch Marketing was floating in Louise’s mind for years—an idea that finally came to life in early 2025. Turquoise symbolizes clarity, creativity and communication—all essential elements in effective marketing. Birch, the official state tree of New Hampshire, represents resilience, renewal, and strong roots—qualities that mirror the businesses Turquoise Birch is proud to support. For Louise, New Hampshire is more than a place—it’s home, inspiration and community. The name reflects both a personal connection and a professional philosophy: grounded, vibrant and ready to grow.
